Facebook advertising for recruitment of midlife women with bothersome vaginal symptoms: A pilot study.
Katherine A GuthrieBette CaanSusan DiemKristine E EnsrudSharon R GreavesJoseph C LarsonKatherine M NewtonSusan D ReedAndrea Z LaCroixPublished in: Clinical trials (London, England) (2019)
Recruitment to a clinical trial testing interventions for postmenopausal vaginal symptoms is feasible through social media advertising. Variability in observed effectiveness and costs may reflect the small sample sizes and limited budget of the pilot recruitment study.