An exploratory experimental study examining the short-term effects of a public service announcement on parents' perceptions of the descriptive norm for children's outdoor play: A cautionary tale.

PSAs can alter individuals' perceptions of whether they perceive outdoor play as normative among children and youth. SO WHAT?: As individuals align their behaviour with what is typical, PSA developers should be wary of what message is being conveyed. In terms of activity, portraying that outdoor play is not normative may not have the intended outcome.