Using Facebook Advertising to Recruit Representative Samples: Feasibility Assessment of a Cross-Sectional Survey.

Lance Garrett Shaver Ahmed Khawer Yanqing Yi Kris Aubrey-Basler Holly Etchegary Barbara Roebothan Shabnam Asghari Peizhong Peter Wang

Published in: Journal of medical Internet research (2019)

Facebook advertising offers an easy, rapid, and economical means to recruit a partially representative (representative or practically representative of 8 of the 13 characteristics studied) sample of middle-aged and older adults for health survey research. As Facebook uses a nonrandom targeting algorithm, caution is warranted in its applications for certain types of research.

Keyphrases

social media
cross sectional
machine learning
deep learning
drug delivery