Similar Events but Contrasting Impact: Appraising the Global Digital Reach of World Heart Day and Atrial Fibrillation Awareness Month.

Kashish Malhotra Vandita Lal Monil Majmundar Ashish K Umesh Gurpreet Singh Wander Ankur Kalra

Published in: Global heart (2023)

World Heart Day and Afib awareness month present a compelling case study of vast digital impact and the effectiveness of targeted campaigning using specific themes and keywords. Though the efforts of the backing organizations are commended, planning and collaboration are needed to further widen the reach of Afib awareness month.

Keyphrases

atrial fibrillation
heart failure
randomized controlled trial
systematic review
cancer therapy
left atrial appendage
percutaneous coronary intervention
direct oral anticoagulants
acute coronary syndrome