Representations of Codeine Misuse on Instagram: Content Analysis.
Roy CherianMarisa WestbrookDanielle E RamoUrmimala SarkarPublished in: JMIR public health and surveillance (2018)
The prevalence of codeine misuse images, glamorizing of ingestion with soda and alcohol, and their integration with mainstream, popular culture imagery holds the potential to normalize and increase codeine misuse and overdose. To reduce harm and prevent misuse, immediate public health efforts are needed to better understand the relationship between the potential normalization, ritualization, and commercialization of codeine misuse.