People's political views, perceived social norms, and individualism shape their privacy concerns for and acceptance of pandemic control measures that use individual-level georeferenced data.

Our results first suggest that people's privacy concerns significantly affect their perceived social benefits and acceptance of the COVID-19 control measures. Besides, our results also imply that strengthening social norms may increase people's acceptance and perceived social benefits of the control measures but may not reduce people's privacy concerns, which could be an obstacle to the implementation of similar control measures during future pandemics. Lastly, people's privacy concerns tend to increase with their conservatism and individualism.