Using narratives to correct politically charged health misinformation and address affective belief echoes.
Helen M LillieChelsea L RatcliffAndy J KingManusheela PokharelJakob D Jensen
Published in: Journal of public health (Oxford, England) (2024)
Public health institutions, such as the CDC, should consider utilizing narrative messaging with positive emotion endings to correct misinformation. Narratives better address affective belief echoes, particularly for counter-attitudinal audiences.