#PrEP4Love: An Evaluation of a Sex-Positive HIV Prevention Campaign.
Jessica M DehlinRyan StillwagonJim PickettLance C KeeneJohn Alexis SchneiderPublished in: JMIR public health and surveillance (2019)
This is the first study investigating public responses to a health equity and sex-positive social marketing campaign for PrEP. Overall, the campaign reached millions of individuals. More studies of PrEP social marketing are needed to evaluate the relationship of targeted public health campaigns on stigma and to guide future PrEP promotion strategies.