E-Cigarette Advertising in the UK: A Content Analysis of Traditional and Social Media Advertising to Observe Compliance with Current Regulations.
Martine SteadAllison FordKathryn AngusAnne Marie MacKintoshRichard I PurvesDanielle MitchellPublished in: Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco (2021)
The regulation of e-cigarette advertising is a global concern. The UK Government has a statutory obligation to review the Tobacco and Related Products Regulations by May 2021. This study assessed compliance with current UK e-cigarette advertising regulations on placement and content. We identified areas where greater clarity is needed and outlined implications for future regulation.