The elusiveness of representativeness in general population surveys for alcohol: Commentary on Rehm et al.

Concurring with the authors of Rehm et al., this comment endorses their recommendations, but points out that adult household population surveys will still be valuable in cross-sectional and panel series long based on this frame, recognising too that to fully account for heavy drinkers beyond this frame, though valuable, is onerous (by providing one rigorous example from a county study). Last, the importance of attending to improved alcohol pattern measurement to partly close the gap in population survey coverage is essential as well.