The Listener Sets the Tone: High-Quality Listening Increases Attitude Clarity and Behavior-Intention Consequences.
Guy ItzchakovKenneth G DeMarreeAvraham N KlugerYaara Turjeman-LeviPublished in: Personality & social psychology bulletin (2018)
We examined how merely sharing attitudes with a good listener shapes speakers' attitudes. We predicted that high-quality (i.e., empathic, attentive, and nonjudgmental) listening reduces speakers' social anxiety and leads them to delve deeper into their attitude-relevant knowledge (greater self-awareness). This, subsequently, differentially affects two components of speaker's attitude certainty by increasing attitude clarity, but not attitude correctness. In addition, we predicted that this increased clarity is followed by increased attitude- expression intentions, but not attitude- persuasion intentions. We obtained consistent support for our hypotheses across five experiments (including one preregistered study), manipulating listening behavior in a variety of ways. This is the first evidence that an interpersonal variable, unrelated to the attitude itself, can affect attitude clarity and its consequences.