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EXPRESS: Easy to process, hard to control: transient and sustained processing fluency impairs cognitive control adjustments to conflict.

Gonçalo A OliveiraMiguel RemondesTeresa Garcia-Marques
Published in: Quarterly journal of experimental psychology (2006) (2023)
Recent research suggests that the cognitive monitoring system of control could be using negative affective cues intrinsic to changes in information processing to initiate top-down regulatory mechanisms. Here we propose that positive feelings of ease-of-processing could be picked up by the monitoring system as a cue indicating that control is not necessary, leading to maladaptive control adjustments. We simultaneously target control adjustments driven by task context and on a trial-by-trial level; macro and micro adjustments. This hypothesis was tested using a Stroop-like task comprised of trials varying in congruence and perceptual fluency. A pseudo randomization procedure within different proportion of congruence conditions was used to maximize discrepancy and fluency effects. Results suggest that in a mostly congruent context participants committed more fast errors when incongruent trials were easy-to-read. Moreover, within the mostly incongruent condition we also found more errors on incongruent trials after experiencing the facilitation effect of repeated congruent trials. These results suggest that transient and sustained feelings of processing fluency can downregulate control mechanisms, leading to failed adaptive adjustments to conflict.
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