Comparing supermarket loyalty card data with traditional diet survey data for understanding how protein is purchased and consumed in older adults for the UK, 2014-16.
Mark Alan GreenAnthony W WatsonJeffrey M BrunstromBernard M CorfeAlexandra M JohnstoneElizabeth A WilliamsEmma StevensonPublished in: Nutrition journal (2020)
Our study provides novel insights into how protein is purchased and consumed by ageing adults in the UK. Supermarket loyalty card data can reveal patterns of protein purchasing that when combined with traditional sources of dietary intake may enhance our understanding of dietary behaviours.