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Shifting gender norms to improve HIV service uptake: Qualitative findings from a large-scale community mobilization intervention in rural South Africa.

Anna M LeddyAnn GottertNicole HaberlandJennifer HoveRebecca L WestAudrey PettiforSheri A LippmanKathleen KahnRhandzekile MathebulaDumisani RebomboFrancesc Xavier Gómez-OlivéRhian TwineDean PeacockJulie Pulerwitz
Published in: PloS one (2021)
Despite continued facility-level barriers, we found that promoting critical reflection around several specific gender norms, coupled with information (e.g., benefits of ART) and skill-building (e.g., communication), were perceived to support men's and women's engagement in HIV services. There is a need to identify and tailor programming around specific gender norms that hinder HIV service uptake.
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