A Crowdsourcing Open Contest to Design a Latino-Specific COVID-19 Campaign: Mixed Methods Analysis.
Harita S ShahSuzanne M Dolwick GriebAlejandra Flores-MillerKatherine Hartman PhillipsKathleen Raquel PageAna CervantesCui YangPublished in: JMIR formative research (2022)
Crowdsourcing open contests are an effective means of community engagement and an agile tool for guiding interventions to address COVID-19, including in populations impacted by health care disparities, such as Latino communities. The thematic analysis of contest entries can be a valuable strategy to inform the development of social marketing campaign materials.