Impact of a mass media campaign on breast cancer symptoms awareness and screening uptake in Malaysia: findings from a quasi-experimental study.
Désirée SchliemannMila Nu Nu HtayMaznah DahluiDarishiani ParamasivamChristopher R CardwellNor Saleha Binti Ibrahim TaminSaunthari SomasundaramConan DonnellyTin Tin SuMichael DonnellyPublished in: BMJ open (2020)
Implementation in Malaysia of an evidence-based mass media campaign from the UK that was culturally adapted appeared to lead to improved awareness about some BC symptoms, though various modes of media communication and perhaps other health education approaches may be required to extend the reach to diverse, multiethnic populations and all age groups.