Enhancing same-gender imitation by highlighting gender norms in Chinese pre-school children.

Children selectively imitate in-group over outgroup individuals under certain experimental conditions. We investigated whether this bias applies to gender in-groups in China. Three- and five-year-olds were shown how to operate novel objects by same-gender and opposite-gender models. Results indicate that the combination of verbally highlighting the gender identity of the model (e.g., 'I am a girl') and making gender norms explicit (e.g., 'girls play this way') significantly enhances high-fidelity imitation. This 'double social effect' was more robust in 5-year-olds than 3-year-olds. Our results underscore how language about gender and the norms for gender-based groups influence behavioural imitation. The pattern of findings enhances our knowledge about pre-schoolers' social learning and imitation as well as the powerful influence of language and group norms on children's voluntary actions and learning.