Mixed-methods process evaluation of SafeTea: a multimedia campaign to prevent hot drink scalds in young children and promote burn first aid.
Laura Elizabeth CowleyC Verity BennettIsabelle BrownAlan EmondAlison Mary KempPublished in: Injury prevention : journal of the International Society for Child and Adolescent Injury Prevention (2020)
The SafeTea campaign was successful in terms of reach and engagement. The launch on NBAD was essential for generating media interest. Future campaigns could be shorter, with more funding for additional social media content and promotion.