LGBT young adults' awareness of and receptivity to the This Free Life tobacco public education campaign.
Jamie GuilloryEric CrankshawMatthew C FarrellyIshrat AlamLeah FiaccoLaurel CurryLeah HoffmanOllie GanzJanine DelahantyPublished in: Tobacco control (2020)
At follow-up 4, This Free Life reached most of the campaign audience in treatment markets and has achieved higher awareness in treatment than control markets, at individual survey rounds and over time.