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Fact-checker warning labels are effective even for those who distrust fact-checkers.

Cameron MartelDavid G Rand
Published in: Nature human behaviour (2024)
Warning labels from professional fact-checkers are one of the most widely used interventions against online misinformation. But are fact-checker warning labels effective for those who distrust fact-checkers? Here, in a first correlational study (N = 1,000), we validate a measure of trust in fact-checkers. Next, we conduct meta-analyses across 21 experiments (total N = 14,133) in which participants evaluated true and false news posts and were randomized to either see no warning labels or to see warning labels on a high proportion of the false posts. Warning labels were on average effective at reducing belief in (27.6% reduction), and sharing of (24.7% reduction), false headlines. While warning effects were smaller for participants with less trust in fact-checkers, warning labels nonetheless significantly reduced belief in (12.9% reduction), and sharing of (16.7% reduction), false news even for those most distrusting of fact-checkers. These results suggest that fact-checker warning labels are a broadly effective tool for combatting misinformation.
Keyphrases
  • social media
  • health information
  • systematic review
  • randomized controlled trial
  • healthcare
  • physical activity
  • clinical trial
  • meta analyses
  • open label
  • double blind
  • phase iii