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Day of the week to tweet: a randomised controlled trial.

Mahesh JayaramClive E AdamsJohannes S FriedelEimear McClenaghanAlan A MontgomeryMaritta VälimäkiLena SchmidtJun XiaSai Zhao
Published in: BMJ open (2019)
There are no clear differences in the effect when 1 weekday is compared with another, but our study suggests that using microblogging social media such as Twitter and Weibo do increase information-seeking behaviour on health. Tweet any day but do Tweet.
Keyphrases
  • social media
  • health information
  • mental health
  • healthcare
  • public health
  • randomized controlled trial
  • study protocol