Day of the week to tweet: a randomised controlled trial.
Mahesh JayaramClive E AdamsJohannes S FriedelEimear McClenaghanAlan A MontgomeryMaritta VälimäkiLena SchmidtJun XiaSai ZhaoPublished in: BMJ open (2019)
There are no clear differences in the effect when 1 weekday is compared with another, but our study suggests that using microblogging social media such as Twitter and Weibo do increase information-seeking behaviour on health. Tweet any day but do Tweet.