Cost and Effectiveness of Using Facebook Advertising to Recruit Young Women for Research: PREFER (Contraceptive Preferences Study) Experience.

Published in: Journal of medical Internet research (2019)

Facebook proved to be a quick, effective, and cost-efficient tool for recruiting young Australian women into a study that was investigating contraceptive preferences. However, Web-based recruitment may result in sociodemographic biases. Further research is required to evaluate whether Facebook is suitable for recruiting older study populations.

Keyphrases

social media
randomized controlled trial
systematic review
type diabetes
physical activity
middle aged
polycystic ovary syndrome
metabolic syndrome
insulin resistance
genetic diversity