Measuring the effectiveness of online search ads on blood donor recruitment and donation.

Duncan C McElfreshJenn BennettKay EnriquezTho D Pham

Published in: Transfusion (2024)

We developed a method for determining the effectiveness of online search ads on donation outcomes. Rewards/promotions messaging was most effective at recruiting first-time donors. Our methodology is generalizable to different blood centers to explore messaging effectiveness among their unique communities.

Keyphrases

randomized controlled trial
systematic review
social media
smoking cessation
health information
type diabetes
metabolic syndrome