Effectiveness of the WeChat-based smoking cessation intervention ('WeChat WeQuit' program) in China: study protocol for a randomized controlled trial.
Yanhui LiaoYunfei WangYueheng LiuAnn McNeillJinsong TangPublished in: Addiction (Abingdon, England) (2020)
If the 'WeChat WeQuit' program is found to be effective, it will be an accessible, affordable and widely implementable intervention to help cigarette smokers to quit. The potential public health impact of its expansion into underserved regions or communities is considerable.