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Evaluating the readability of recruitment materials in veterinary clinical research.

Charly McKennaMindy QuigleyTracy L Webb
Published in: Journal of veterinary internal medicine (2023)
Similar to other areas in veterinary communication, the evaluated veterinary clinical trial descriptions used for advertising and recruitment far exceeded the recommended 6th-grade reading level for medical information. Readability assessments are straightforward to conduct, and ensuring health literacy should be a customary best practice in veterinary medicine and clinical research.
Keyphrases
  • health information
  • clinical trial
  • healthcare
  • primary care
  • social media
  • working memory
  • randomized controlled trial
  • study protocol
  • open label
  • phase ii
  • quality improvement