Pathways to Quitting E-cigarettes Among Youth and Young Adults: Evidence From the truth® Campaign.
Jennifer M KreslakeKathleen AarvigMichael Shiyang LiuDonna M ValloneElizabeth C HairPublished in: American journal of health promotion : AJHP (2023)
Greater truth® anti-vaping ad awareness strengthens campaign-targeted attitudes among current users, increasing perceived norms against e-cigarette use and reducing use over time.