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'Gut health' and the microbiome in the popular press: a content analysis.

Alessandro R MarconStuart TurveyTimothy Caulfield
Published in: BMJ open (2021)
Articles discussing the microbiome published for American and Canadian audiences typically hype the microbiome's impact and popularise gut health trends while only offering a little in the way of communicating microbiome science. Lifestyle choices including nutrition, taking probiotics, stress management and exercise are often promoted as means of reaping the microbiome-related health benefits. The trend of actionable 'gut health' is foregrounded over more evidence-based descriptions of microbiome science.
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