Capturing COVID-19-Like Symptoms at Scale Using Banner Ads on an Online News Platform: Pilot Survey Study.
Brian Edward DixonSumit MukherjeeAshley J WienschMary L GrayJuan M Lavista FerresShaun J GrannisPublished in: Journal of medical Internet research (2021)
News platforms can be used to quickly recruit study participants, enabling collection of infectious disease symptoms at scale and with populations that are older than those found through social media platforms. Such platforms could enable epidemiologists and researchers to quickly assess trends in emerging infections potentially before at-risk populations present to clinics and hospitals for testing and/or treatment.