Promoting Mask Use on TikTok: Descriptive, Cross-sectional Study.
Corey Hannah BaschJoseph FeraIsabela PierceCharles E BaschPublished in: JMIR public health and surveillance (2021)
This study is one of the first to describe how TikTok is being used to mitigate the community spread of COVID-19 by promoting mask use. Due to the platform's incredible reach, TikTok has great potential in conveying important public health messages to various segments of the population.