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User- and Message-Level Correlates of Endorsement and Engagement for HIV-Related Messages on Twitter: Cross-sectional Study.

Jimin OhStephen K BonettElissa C KranzlerBruno SaconiRobin C Stevens
Published in: JMIR public health and surveillance (2022)
Findings suggest practitioners should partner with youth to design and disseminate HIV prevention messages on social media, incorporate content that resonates with youth audiences, and work to challenge stigma and foster social norms conducive to open conversation about sex, sexuality, and health.
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