Factors affecting the willingness to pay extra for safe food.
MinSook KyungDongYoung KimSunny HamPublished in: Nutrition research and practice (2023)
This study verified the differences in the factors associated with the willingness to pay extra for safe food according to the demographic and socioeconomic characteristics, involvement in food safety, subjective evaluation of food safety. This study offers practical implications to the industry and government that would help in directing strategies to strengthen safe food management.