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Evaluating Messaging on Prenatal Health Behaviors Using Social Media Data: Systematic Review.

Nessie Felicia FrennessonCheryl McQuireSaher Aijaz KhanJulie BarnettLuisa Zuccolo
Published in: Journal of medical Internet research (2023)
Social media is a widely used and potentially valuable resource for communicating and evaluating prenatal health messaging. However, this review suggests that there is a need to develop and adopt sound methodology on how to evaluate prenatal health messaging using social media data, for the benefit of future research and to inform public health practice.
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