Return of cartoon to market e-cigarette-related products.
Jon-Patrick AllemTess Boley CruzJennifer Beth UngerRuth TorunoJosseline HerreraMatthew G KirkpatrickPublished in: Tobacco control (2018)
Findings indicate that e-cigarette companies are using cartoons to market their products and many of these companies' logos are cartoons. Empirical data are needed to determine whether cartoon marketing strategies impact perceived risk and benefits, product appeal, the intention to use and actual use of e-cigarettes.