In Search of a Value Proposition for COVID-19 Testing in the Work Environment: A Social Marketing Analysis.
Claudia ParvantaAlberto J Caban-MartinezNaciely CabralCynthia K BallKevin G MooreAdrienne EastlakeJeffrey L LevinDalia E NessimMatthew S ThiesePaul A SchultePublished in: International journal of environmental research and public health (2022)
This social marketing analysis suggests ways to improve the value proposition for asymptomatic testing through changes in product, price, and placement features in line with employers' expressed needs. Study findings can also inform creation of employee communication materials that balance perceived rewards of testing against perceived risks of exposure.