A Focus Group Study of Reactions to Messages about a Nicotine Reduction Policy Among People Who Use Little Cigars and Cigarillos.

This is the first study to document affect and cognitive responses to the FDA's reduced nicotine policy among people who use little cigars and cigarillos (LCCs). The false belief that cigar products are less harmful than cigarettes maybe influencing people's lack of support for the reduced nicotine policy and difficulty in understanding its potential positive impact. To maximize the public health benefit of the reduced nicotine policy, the FDA should include LCC products in the policy; however, it is crucial that they use educational messaging to clarify misperceptions regarding nicotine and harm as it applies to LCCs.