Don't Say "Beans" When Promoting Plant Protein to Family Meal Planners.
Thomas E KottkeJennifer M DinhMaren S G HendersonLaura ZibleyRachael L RivardJeanette Y ZiegenfussKatherine J EllefsonHikaru PetersonMarna CanterburyPublished in: American journal of health promotion : AJHP (2024)
The population represented by our survey respondents report being most likely to click on headlines that emphasize health and family. They report they are significantly less likely to click on headlines that promote beans.