Using Social Media for the Prevention of Pediatric Burn Injuries: Pilot Design and Usability Study.
Nikita BatraCindy D ColsonEmily C AlbertoRandall S BurdPublished in: JMIR formative research (2021)
Social media is a feasible modality for delivering public health messages focused on preventing pediatric burn injuries. Engagement with these ads is influenced by ad presentation and the focus of the underlying injury prevention message.