Switching stories: user testimonials on juul.com continue to contradict JUUL's switch ≠ cessation narrative.
Joanne Gayle PattersonDevin T LaPoltAlexis R MirandaPatricia J ZettlerMicah BermanMegan E RobertsBrittney Keller-HamiltonAmy K FerketichPublished in: Tobacco control (2020)
This study presents a foundation for understanding how adult users describe JUUL, including their experiences using JUUL to 'switch' or stop smoking. Currently, the effectiveness of ENDS for smoking cessation is not supported by substantial evidence; however, if cessation is defined as 'quitting combustible tobacco products', then regulators should be aware that switch and cessation messages may not be distinct.