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COVID-19 vaccine perceptions among South Asian communities in the UK: An application of the theory of planned behavior.

M Bilal AkbarLakhbir SinghSameer DeshpandeNihar Amoncar
Published in: Health marketing quarterly (2022)
Based on the Theory of Planned Behavior, this paper explores the perceptions of the COVID-19 vaccine among South Asian communities residing in the UK. Thirty-eight semi-structured interviews were conducted using a qualitative approach and analyzed using thematic analysis. Participants represented Indian, Pakistani, Bangladeshi, Sri Lankan, Afghani, and Nepali backgrounds. The participants revealed that family and community influence their perceptions of the COVID-19 vaccine. The results suggest that normalizing vaccine acceptance, addressing unknown side effects, and popularizing vaccine efficacy data will increase vaccine uptake within the South Asian community in the UK.
Keyphrases
  • coronavirus disease
  • healthcare
  • sars cov
  • primary care
  • mental health
  • cross sectional
  • electronic health record
  • machine learning
  • single cell