Mothers exhibit higher neural activity in gaining rewards for their children than for themselves.

Are people willing to exert greater effort to obtain rewards for their children than they are for themselves? Although previous studies have demonstrated that social distance influences neural responses to altruistic reward processing, the distinction between winning rewards for oneself and winning them for one's child is unclear. In the present study, a group of 31 mothers performed a monetary incentive delay task in which cue-induced reward anticipations of winning a reward for themselves, their children, and donation to a charity program were manipulated trial-wise, followed by performance-contingent feedback. Behaviorally, the anticipation of winning a reward for their children accelerated participants' responses. Importantly, the EEG results revealed that across the reward anticipation and consumption phases, the child condition elicited comparable or higher brain responses of participants than the self-condition did. The source localization results showed that participants' reward anticipations for their children were associated with more activation in the social-brain regions, compared to winning a reward for themselves or a charity donation. Overall, these findings advance our understanding of the neural mechanisms of altruistic reward processing and suggest that the priority of winning a reward for one's child may transcend the limits of the self-advantage effect in reward processing.