Doctors' and Nurses' Social Media Ads Reduced Holiday Travel and COVID-19 infections: A cluster randomized controlled trial in 13 States.
Emily BrezaFatima Cody StanfordMarcela AlsanBurak AlsanAbhijit BanerjeeArun G ChandrasekharSarah EichmeyerTraci GlushkoPaul Goldsmith-PinkhamKelly HollandEmily HoppeMohit KarnaniSarah LieglTristan LoiselLucy Ogbu-NwobodoBenjamin A OlkenCarlos TorresPierre-Luc VautreyErica T WarnerSusan WoottonEsther DufloPublished in: medRxiv : the preprint server for health sciences (2021)
In a large scale clustered randomized controlled trial, short messages recorded by health professionals before the winter holidays in the United States and sent as ads to social media users led to a significant reduction in holiday travel, and to a decrease in subsequent COVID-19 infection at the population level.