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Social Network Analysis of e-Cigarette-Related Social Media Influencers on Twitter/X: Observational Study.

Runtao ZhouZidian XieQihang TangDongmei Li
Published in: JMIR formative research (2024)
Followers of e-cigarette influencers who also post about e-cigarettes have more closely connected networks than those of followers who do not themselves post about e-cigarettes. These findings provide a potentially practical intervention approach for future antivaping campaigns.
Keyphrases
  • social media
  • smoking cessation
  • network analysis
  • health information
  • replacement therapy
  • randomized controlled trial
  • healthcare
  • mental health
  • current status