Social Network Analysis of e-Cigarette-Related Social Media Influencers on Twitter/X: Observational Study.
Runtao ZhouZidian XieQihang TangDongmei LiPublished in: JMIR formative research (2024)
Followers of e-cigarette influencers who also post about e-cigarettes have more closely connected networks than those of followers who do not themselves post about e-cigarettes. These findings provide a potentially practical intervention approach for future antivaping campaigns.