Perspectives on financial incentives to health service providers for increasing breast feeding and smoking quit rates during pregnancy: a mixed methods study.
Pat HoddinottGill ThomsonHeather MorganNicola CrosslandGraeme MacLennanFiona DykesFiona StewartLinda BauldMarion K CampbellPublished in: BMJ open (2015)
Provider incentives are favoured by non-medical staff. Solutions which increase trust and collaboration towards shared goals, without negatively impacting on relationships or increasing bureaucracy are required.