Entrepreneurship on Social Networking Sites: The Roles of Attitude and Perceived Usefulness.
Giovanni Di StefanoStefano RuggieriRubinia Celeste BonfantiPalmira FaraciPublished in: Behavioral sciences (Basel, Switzerland) (2023)
Our results confirm that of all the behavioural antecedents tested, perceived usefulness and attitude towards SNSs' effect on business proved to be the best predictors of the intention to use (or continue using) SNSs for business activity. Implications and suggestions for future research are also discussed.