Social networks and neural receptivity to persuasive health messages.
Prateekshit PandeyYoona KangNicole CooperMatthew B O'DonnellEmily B FalkPublished in: Health psychology : official journal of the Division of Health Psychology, American Psychological Association (2021)
Perceived norms in social networks relate to neural receptivity to health messaging. In particular, closeness to physically inactive ties is associated with lower neural receptivity to health messages encouraging physical activity, which may undermine the effectiveness of health messages. (PsycInfo Database Record (c) 2021 APA, all rights reserved).