Applying the volunteer process model to predict future intentions for civic and political participation: same antecedents, different experiences?

Drawing on the theory of planned behavior (TPB) and the volunteer process model (VPM), we compared proximal (the TPB variables) and distal (general social support and sense of community) antecedents and quality of experience between civic (CP) and political (PP) participation. Outcome variables were future intentions. We used data from a mail survey of 3,231 adults with or without prior CP or PP experience. Both inexperienced and experienced individuals perceived PP more negatively than CP. Quality of experience was also rated substantially more negatively for PP than for CP. Distal antecedents had similar effects for CP and PP, but they were mostly significant for CP only. In line with the VPM, quality of experience was the strongest predictor of future intentions in experienced individuals. Perceived behavioral control was the strongest mediator. Findings corroborate the distinction between CP and PP and suggest that PP is much less attractive on average.