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Smoking Cessation Intervention on Facebook: Which Content Generates the Best Engagement?

Johannes ThrulAlexandra B KleinDanielle E Ramo
Published in: Journal of medical Internet research (2015)
Participants not ready to quit in the next 30 days (in Precontemplation or Contemplation) engaged most when prompted to think about the pros and cons of behavior change, while those in the Preparation stage engaged most when posts increased awareness about smoking and smoking cessation. Findings support tailoring intervention content to readiness to quit and suggest intervention components that may be most effective in generating high participant engagement on social media.
Keyphrases
  • smoking cessation
  • social media
  • randomized controlled trial
  • replacement therapy
  • health information
  • mass spectrometry
  • molecularly imprinted
  • tandem mass spectrometry