Sources of traffic and visitors' preferences regarding online public reports of quality: web analytics and online survey results.
Naomi S BardachJudith H HibbardFelix GreavesR Adams DudleyPublished in: Journal of medical Internet research (2015)
Report sponsors interested in increasing the influence of their reports could consider using techniques to improve search engine traffic, providing cost information and patient comments, and improving the website experience for both consumers and health care professionals.