Understanding pregnancy as a teachable moment for behaviour change: a comparison of the COM-B and teachable moments models.
Lauren RockliffeSarah PetersAlexander Edward HeazellDebbie M SmithPublished in: Health psychology and behavioral medicine (2021)
The TM and COM-B models are both limited when applied within the context of pregnancy. Nevertheless, both models offer valuable insight that should be drawn upon when developing a pregnancy-specific model of behaviour change.