Can health promotion videos 'go viral'? A non-randomised, controlled, before-and-after pilot study to measure the spread and impact of local language mobile videos in Burkina Faso.
Tessa SwigartJennifer HollowellPieter RemesMatthew LavoieJoanna MurrayMireille BelemRita LamoukriSouleymane SaloukaKethakie LamahewaRoy HeadPublished in: Global health action (2019)
Viral sharing of films on mobile phones has the potential to be an effective health promotion tool for communities whose languages are not served by existing mass media channels.